THE EVOLVING ROLE OF THE CMO

Weston's Andrea Hunt and SickKids' Lori Davison, two of Canada's top marketers, will take part in a live onstage discussion of how their roles and the remit of marketing within their organizations have transformed in recent years. Both executives have led rebranding strategies, as well as institutional overhauls, and will expand on their experiences with the MES audience.

Speakers

Andrea Hunt
VP Marketing
Weston Bakeries

Andrea Hunt joined Weston in 2016 to help reinvigorate the business and lead an ambitious organizational transformation to move the portfolio from supply-driven to consumer-led. Prior to Weston, Hunt helped drive growth at industry-leading companies, including CIBC, Kellogg, Molson, Kraft, and Mondelez, and has led countless new global product platforms.

Lori Davison
VP Brand Strategy & Communications
SickKids Foundation

Lori Davison leads strategic vision for SickKids' brand communications, including programs that build brand equity, raise awareness and reinforce donations. Prior to joining SickKids, Davison had senior management roles at leading ad agencies such as Leo Burnett and BBDO, where she led brand strategy for the Government of Ontario, RBC, TD, and other blue-chip brands.

FEBRUARY 22, 2018
ARCADIAN COURT, TORONTO

The Marketing Evolution: C-Suite Summit will explore the ideas and challenges most relevant to senior marketing executives in 2018: from the evolving role of the CMO to building brands for the future.

Also on the agenda:

Innovation outside the box

Sam Olstein
Global Director, Media and Innovation
GE

The Future 100: Key trends for marketers

Lucie Greene
Worldwide Director
The Innovation Group, JWTIntelligence

Platinum Sponsor

For registration inquiries, please contact Lia Minquini at 416.408.2300 x292 or lminquini@brunico.com. For group rates, please contact Joel Pinto at 416.408.2300 x650 or jpinto@brunico.com. For sponsorship opportunities, please contact Lisa Faktor at 416.408.2300 x477 or lfaktor@brunico.com.