howdy! | Beyond Ads | | | | To its credit, HQ trivia has made millions of dollars in revenue over the last year, unlike many consumer app startups that leave that for much later. | | |
| Sponsored by Criteo | | | | Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo. | | |
howdy! | Modern Retail | | | | As subscription startups grow up, they’re finding that they constantly have to add more flexibility and variety to their offerings in order to grow their customer base. Startups like Bark, Stitch Fix and Rent the Runway built their value proposition on the fact that they offered more flexible terms than traditional subscription services that arrived like clockwork on the first of the month, and required 30 days notice to cancel. | | |
| Sponsored by GumGum | | | | In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy. “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained. | | |
howdy! | Video Anywhere | | | | Now in charge of selling its ad inventory on Facebook and YouTube, Insider has overhauled its video monetization strategy, with a growing focus on pitching shows, rather than short-form branded content, to advertisers. | | |
| Sponsored by Kenshoo | | | | Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings. | | |
howdy! | Modern Retail | | | | Toys ‘R’ Us is angling for a comeback, but in order to do so, it will have to win over vendors who may be skeptical of working with a brand that’s fresh out of bankruptcy. On Thursday, Tru Kids Brands – the new holding company of Toys ‘R’ Us – announced that it would be opening up two stores, one in Texas and one in New Jersey, in time for the holidays. Tru Kids will be partnering on the new stores with b8ta, a startup that’s built both its own physical storefronts as well as a software platform to help retailers build experiential concepts | | |
howdy! | Marketing on Facebook | | | | These changes come as Facebook ads become more expensive, especially in the news feed, and more advertisers joined Facebook. |
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