Understanding The New DOL Fiduciary Rule The new U.S. Department of Labor Conflict of Interest Rule means retirement investment advice will soon be held to new standards of care. The change will transform the financial services landscape and your business model. And it will dramatically alter insurance, brokerage and investment advisory engagements—while transforming the way variable annuities, mutual funds and other financial service products are used. The American College of Financial Services has compiled a series of articles for financial planners offering retirement services addressing ways to best prepare clients for years of careful savings, financial allocation and potential challenges. | Article #5: The Conflict Behind the DOL Conflict of Interest Rule |