The PR industry changes its media plans during the coronavirus pandemic. A private Facebook page reveals some of the strategies they've adopted.
March 27, 2020   |   View Online »
 
The coronavirus crisis is upending public-relations strategies. Here's how PR firms are changing their pitches to keep up.

The coronavirus crisis is upending public-relations strategies. Here's how PR firms are changing their pitches to keep up.

Sean Czarnecki | The PR industry changes its media plans during the coronavirus pandemic. A private Facebook page reveals some of the strategies they've adopted.

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AMC Entertainment is furloughing hundreds of corporate employees and running its headquarters with a skeleton team on reduced hours

AMC Entertainment is furloughing hundreds of corporate employees and running its headquarters with a skeleton team on reduced hours

Casey Sullivan, Alex Morrell | AMC has lost half its market value in the past month, as the coronavirus shutters theater operations around the world.

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Here's exactly what it takes to get accepted into Harvard Business School, according to 5 grads and the managing director of admissions

Here's exactly what it takes to get accepted into Harvard Business School, according to 5 grads and the managing director of admissions

Robin Madell | In response to the pandemic, Harvard extended its application deadline for the 2+2 program to June 1 and will maintain a larger waitlist than normal.

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Facebook and Google might get walloped by the thousands of small businesses impacted by the coronavirus, but their massive ad businesses will come out stronger in the end

Facebook and Google might get walloped by the thousands of small businesses impacted by the coronavirus, but their massive ad businesses will come out stronger in the end

Lauren Johnson | Ad buyers said post-pandemic, people will be doing more online and money may move to performance-based platforms, which will benefit the tech giants.

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Read the internal letter sent by Amazon employees asking the company to protect its warehouse workers and take a stand against ICE amid the coronavirus pandemic

Read the internal letter sent by Amazon employees asking the company to protect its warehouse workers and take a stand against ICE amid the coronavirus pandemic

Rosalie Chan | A group of Amazon employees called We Won't Build It said the company should better protect employees at data centers, warehouses, and Whole Foods.

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The online education platform that Amazon, Microsoft, and PwC trust to retrain their workers on the hottest tech jobs is now free for schools during the coronavirus pandemic

The online education platform that Amazon, Microsoft, and PwC trust to retrain their workers on the hottest tech jobs is now free for schools during the coronavirus pandemic

Joe Williams | Legacy educational institutions aren't equipped to handle the scale of the retraining efforts alone. That's where OpenClassrooms comes in.

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GOLDMAN SACHS: Buy these 14 stocks, which all possess the 3 most important qualities for shielding against coronavirus fallout

GOLDMAN SACHS: Buy these 14 stocks, which all possess the 3 most important qualities for shielding against coronavirus fallout

Marley Jay | Now is the ideal time to find shelter in the stock market because earnings season is going to be tough.

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Here's exactly what it takes to get into the University of Chicago Booth School of Business, according to 5 students and grads and the deputy dean for MBA programs

Here's exactly what it takes to get into the University of Chicago Booth School of Business, according to 5 students and grads and the deputy dean for MBA programs

Allison Duncan | While Booth isn't delaying application deadlines amid the pandemic, it will accept GRE/GMAT scores through July 1 given the closures of test centers.

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The 'trade of the century': 2 hedge-fund managers break down a simple investing strategy built to profit from wreckage caused by the coronavirus

The 'trade of the century': 2 hedge-fund managers break down a simple investing strategy built to profit from wreckage caused by the coronavirus

Christopher Competiello | "What you have is the potential for the collapse of an entire country or economic system," Kevin Smith, the founder and CEO of Crescat Capital, said.

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Apple's former CEO thinks the coronavirus shift to working from home will see airlines and hotels permanently rethinking business travel revenue expectations

Apple's former CEO thinks the coronavirus shift to working from home will see airlines and hotels permanently rethinking business travel revenue expectations

Bani Sapra | "I'm getting actually more work done working remotely from my home office, and not racing around," Sculley pointed out.

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