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R3 report sees new revenue drop by 18% By Patrick Coffee This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry. But like every large-scale action, this one carries an equal but opposite reaction: fewer creative agency reviews around the world. According to the latest New Business League report from... Read more » |
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Agencies reach fever pitch as major clients scrutinize partnerships By Patrick Coffee |
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Promoted Content by FlockU | Marketers: You're not cool |
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Frances Great has served as managing director since 2015 By Erik Oster |
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Consultancy founder Yumi Prentice starts in September By Erik Oster |
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Focus on 3 imperatives to transform partnerships By Marla Kaplowitz "Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships." --Steven Covey I have just reached the 90-day mark in my role leading the 4A's, and one thing has been made exceedingly clear to me over the past few months: Before we can... Read more » |
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Featured Jobs | Hearst Magazines New York City, New York (US) | i.d.e.a. San Diego | Allied Health Media Anywhere in U.S. | The American Institute of Architects Washington D.C. | The Daily Beast New York City, New York (US) | |
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Promoted Content by FlockU | Here’s why they’re not paying attention to you Read more » |
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