This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry. But like every large-scale action, this one carries an equal but opposite reaction: fewer creative agency reviews around the world. According to the latest New Business League report from...
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Advertising & Agency Daily
August 22, 2017
Your overview of the agency world
R3 report sees new revenue drop by 18%
By Patrick Coffee
This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry. But like every large-scale action, this one carries an equal but opposite reaction: fewer creative agency reviews around the world. According to the latest New Business League report from...
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Agencies reach fever pitch as major clients scrutinize partnerships
By Patrick Coffee
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Marketers: You're not cool
Frances Great has served as managing director since 2015
By Erik Oster
Consultancy founder Yumi Prentice starts in September
By Erik Oster
Focus on 3 imperatives to transform partnerships
By Marla Kaplowitz
"Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships." --Steven Covey I have just reached the 90-day mark in my role leading the 4A's, and one thing has been made exceedingly clear to me over the past few months: Before we can...
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Here’s why they’re not paying attention to you
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