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The Creators of 4 Meme-Inspiring Ads Discuss the Campaigns That Spawned Them Adweek caught up with the minds behind several viral sensations By Erik Oster Memes inspired by ads are not uncommon, often extending the reach of campaigns via unpaid media. But it's hard to predict when an ad might inspire such a viral sensation as the "But That's None of My Business" Kermit meme or riffs on The Most Interesting Man in the World's "I don't always drink beer"...
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Boom Beach’s Biggest Baddie Breaks Into Song in This Fun, Unexpected Musical Number Villainy's a lonely path By Angela Natividad What if I told you the business of evil is ... lonely? That's the line that begins the musical number in "It's Lonely at the Top," a dark and delightful animated film for Supercell's Boom Beach. Created by agency Barton F. Graf, the video is a promotion for the Blackguard Base Builder, a Boom Beach...
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Droga5 Brings Together Descendants of America’s Founders for Its First Ancestry.com Ad Fourth of July spot shows how the country has changed By Erik Oster John Trumbull's iconic "Declaration of Independence" painting captures a defining moment in American history, as the signers of the document lay the groundwork for the philosophy behind the future nation. For its Fourth of July campaign, Ancestry.com recreated the painting with a variety of Americans from different ethnic backgrounds, showing how far our nation has...
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The Year’s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime From Japan, of course By Tim Nudd Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond--transcending the market's typical weirdness and reaching a state of truly inspired lunacy. "Gravity Cat," which won a silver Lion in Cannes, came close, but its oddness was relatively mild--and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from...
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The 19 Best Outdoor Ads of the Year, as Judged in Cannes See the two Grand Prix and all the gold Lion winners By Tim Nudd We've looked at the year's 15 best commercials, as judged in Cannes last week. Now, it's time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. Grand Prix...
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Invisible Subway Train Freaks Out Riders in This Great, Ghostly Ad Prank Clever work from Shackleton By Tim Nudd Here's a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in Madrid, and then played sounds that accurately reproduced those of an arriving train--the train approaching and braking, the doors opening and closing, the train leaving the station. But the passengers couldn't see...
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How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion The classic L.12.12 remains a basic part of the summer uniform By Robert Klara It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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