Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle or Flywheel, the allure of sweating buckets and feverishly cycling en masse to the beat of Beyonc? as an all-too enthusiastic instructor shouts encouragement about "feeling the burn, baby!" eluded me....
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May 29, 2018
Brand Marketing Daily
The top trends and topics for marketers
The Cult of Peloton: Reinventing the Fitness Industry, and Becoming a Microcultural Phenomenon
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