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- When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. Sponsored by Seedtag.
- Data informs advertisers about who, where and when, but creative execution is how brands gain a competitive edge. Sponsored by GumGum.
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| Top Stories |  | | Ivy Liu |
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| | | | | Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. | | |
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howdy! | | | | | Cenat’s ascension demonstrates a potential weakness of Twitch. It’s a tremendously useful springboard into cultural relevance, but once a creator builds a presence on Twitch, there’s nothing stopping them from bringing both their audience and advertisers elsewhere. | | |
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| | | | | Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece. | | |
howdy! | | | | | New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. | | |
| | | | | With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. | | |
howdy! | | | | | Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting with brand marketing dollars. | | |
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| | | | | As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment. | | |
howdy! | | | | | Trump had significant support among young male voters in November. What should marketers make of that trend? | | |
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