The curation of programmatic marketplaces gathers pace across advertising -- except with advertisers Advertisers continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace. That's despite the fact that they don't necessarily have to. Additional coverage: ICYMI: From our winter break archives - Digiday+ Research tracked 2022 trends in the media and marketing industries. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy.
- Last year left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.
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| | | | | Chalk this up to a bunch of reasons, some more rational (curated costs more) than others (an unwillingness to be accountable). All of them, however, can be traced back to the fact that advertisers still aren’t overly familiar with all the intricacies of programmatic advertising. | | |
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howdy! | | | | | As a new wave of businesses have arisen to take advantage of the growing influence of individual online creators, athletes have been some of the first movers in getting involved. | | |
| | | | | Publishers, we want to know how your editorial teams are learning about Gen Z and younger millennials’ values and what challenges you face when attracting and engaging these demographics. Take this survey and we’ll send you a $5 gift card. | | |
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howdy! | | | | | Some publishers are pushing back tentpole events to give advertisers more time to spend, while others are moving ahead with or without sponsorship revenue. | | |
| | | | | The metaverse is capturing attention from both marketers and consumers, and recent research shows consumers are ready to engage with brands in new virtual environments. | | |
howdy! | | | | | The U.S. Hispanic population is growing and brands are taking notice, hoping to acquire new customers. | | |
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| | | | | SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. | | |
howdy! | | | | | Brand marketers rolling out activations at Sundance this year include long-running partnerships like Acura, Adobe and Canon as well as newer additions like Stanley and Stacy’s Pita Chips. | | |
howdy! | | | | | As fewer publishers saw traffic increases last year, a Digiday survey found that publishers didn’t grow the number of titles they published but many did increase the number of advertising products they offered. | | |
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