A fashion house rises, reaches its peak of success, stays there for a certain amount of time, and then disappears, goes bankrupt, changes its name, or else establishes a solid reputation but is no longer in the forefront of innovative elegance.
Is this interest remix not displaying correctly? | View it in your browser.
Versuchka in front of an oil-tank in Monahans, TX, Vogue 1968.
(Franco Rubartelli/Condé Nast Collection/Getty Images)
Monday - August 21, 2017 Mon - 08/21/17
rantnrave:// Today, the moon will eclipse the sun as it passes over NORTH AMERICA in about an hour and forty minutes. There's still time to get your glasses. Those might be the single most common thing worn across the continent today... A successful retail environment today should be more creative than ever before, and not every store should look the same. Sure, there can be comfort in knowing a brand is the same in every part of the world, but stores could use an injection of the unique—something one can't get everywhere else. Visual teams with a localized sense of what's happening—local perspective with global appeal—is the way to go. And even if a store has amazing (see: INSTA-worthy) displays, it's not enough. There has to be a far better embrace of service and technology. Could smart hang tags be one way to enhance customers' experiences in-store? It's possible. There needs to be more experimentation. I'm very into mixed-use retail. The blending of a space into different experiences and events just feels natural to our fluid cultural experiences online and off. For every "retail is dead" story, we need one that highlights cool/creative things that are happening... Love THE CUT's 43-day fashion road trip, a feature that sent photographer HOLLY ANDRES meeting women all over the UNITED STATES. Traveling around the US, I've enjoyed seeing that despite internet-led trends, there's still a distinct local #vibe that emerges. Sure, in the INSTAGRAM age, there's quite a bit of overlap too, but that doesn't change the fact that distinct local style isn't going anywhere. One just has to know where to look. Or just look. Retailers should understand this better... Something you never knew you wanted: a compilation of RICK OWENS taking a bow at his fashion shows over a period of almost twenty years. Behold, the Rick Owens fit guide, 2002–2018. The man's signature style has changed only subtly—and marking those subtle changes in style is part of the fascination. I couldn't get through the whole video without skipping ahead a bit, but for all you Rick heads out there, it's a fun walk back through Owens' style and a glimpse at the fantastic shows the label has put on over the years... The documentary on ANDRE LEON TALLEY has been picked up by MAGNOLIA in NORTH AMERICA... Living largely offline for the past two weeks, I recommend the occasional internet hiatus. Don't forget to unplug!
- HK Mindy Meissen, curator
apéritif
W Magazine
Oscar de la Renta Has a New Creative Team, a New Look, and a Growing New Base, Including Zoe Kravitz, Huma Abedin, and Nicky Hilton
by Karin Nelson
Designers and creative directors Laura Kim and Fernando Garcia are attracting a new legion of fans to the house of Oscar de la Renta.
Hypebeast
Wrestling Merch & Fashion: A Love-Hate Relationship
by Keith Estiler
Piqued interest in vintage tees has wider implications for the industry.
The Atlantic
Confessions of a Costume Curator
by Kimberly Chrisman-Campbell
As a fashion historian, my job is to learn from other people’s clothes--a task that is challenging, messy, and often spooky.
The Cut
A 43-Day Fashion Road Trip
by Holly Andres and Rebecca Ramsey
Holly Andres started taking pictures in Portland, circled the nation, and ended in Montana. Along the way, she met these women - and their Americas.
GQ
The New Uniform of White Supremacy
by Cam Wolf
In Charlottesville, anonymous clothes took on new meaning.
The Business of Fashion
Latin America's Fashion Business Billionaires
by Graciela Martin
At least 30 percent of Latin American billionaires can thank the fashion business for part of their fortunes. But how did these fascinating characters get to the top?
n+1
An Alternate Future for the Mall
by Madeleine Wattenbarger
Why shopping centers are booming in Mexico.
Reuters
North Korea factories humming with 'Made in China' clothes, traders say
by Sue-Lin Wong and Philip Wen
Chinese textile firms are increasingly using North Korean factories to take advantage of cheaper labor across the border, traders and businesses in the border city of Dandong told Reuters.
Jing Daily
This Hip Hop Show Brings Upscale Streetwear to China, But What's Next?
by Yiling Pan
A popular hip hop show in China has led to a spike in interest in streetwear fashion and culture, but it's a tricky proposition for brands in China.
McKinsey & Company
Chinese luxury consumers: More global, more demanding, still spending
by Lambert Bu, Benjamin Durand-Servoingt, Aimee Kim...
Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.
amuse-gueule
The New Yorker
Embroidering 'Game of Thrones'
by Jessamyn Conrad
Stitch by stitch, Michele Carragher has made the show feel real.
Fashionista
Infrared Saunas Are Fashion's Most Instagrammable Wellness Trend
by Stephanie Saltzman
Green juices, you've been dethroned.
Highsnobiety
How the Nike Air Jordan 1 Became Streetwear's Definitive Sneaker
by Ross Wilson
The cultural legacy of Michael Jordan's first signature sneaker stretches far beyond basketball. Here's why the silhouette is so important in streetwear.
Esquire
The Revolutionary History of Espadrilles
by Emily Lever
How a utilitarian peasant shoe became a symbol of rebellion.
Glossy
Chapter 2 agency is widening the scope of fashion PR for young designers
by Jessica Schiffer
In PR, a longheld belief has been that more press is the best solution. But as the traditional fashion PR model is forced to evolve alongside the larger industry, Chapter 2, an agency founded by Clara Jeon and Kenneth Loo in 2015, is trying to evolve that idea, offering marketing, e-commerce and consultancy services to a coterie of young designers who require more than just product placement.
Jing Daily
30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
by Yiling Pan
30 emerging and veteran Chinese fashion designers including Vivienne Tam and Lanyu will host shows at fashion week in New York, London, Milan and Paris.
Apparel Magazine
These Brands Are Teaming Up on Smart Hang Tags
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing and smart product solutions, announced a partnership with Charming Trim & Packaging, Inc., a provider of trim and packaging solutions to the garment industry.
HERO magazine
Fashion PR Lucien Pagès talks us through his mega Colette takeover
by Aïsha Diomandé
Innovation and creativity are the trademarks of Colette, the iconic Parisian concept store that has been at the vanguard of curatorial installations. With the surprising announcement that they will shut their doors for the final time in December, it appears to be the end of a significant era -- but fading quietly away into obscurity is not part of the plan.
Sourcing Journal Online
Kate Spade to Take a Page From the Coach Playbook
by Caletha Crawford
Coach, Inc. identifies the ways it which it will strengthen the Kate Spade brand by undertaking some of the steps used to turn its namesake business around.
The Guardian
Is it time to ditch the term 'anti-ageing'?
by Alyson Walsh
This week, beauty magazine "Allure" announced it was to ban the term anti-ageing. Almost a decade after the ASA started banning adverts containing the word, is this lip service -- or have we really stopped worrying about looking older?
MUSIC OF THE DAY
“REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask ‘why?’”
@JasonHirschhorn


REDEF, Inc.
25 Broadway, 5th Floor
New York, NY 10014

redef.com
YOU DON'T GET IT?
Subscribe
Unsubscribe/Manage My Subscription
FOLLOW REDEF ON
© Copyright 2017, The REDEF Group