As the backlash to DEI continues, marketers say it may be time for a rebrand. Additional coverage: - The "diversity" of diversity, equity and inclusion is becoming a divisive word, causing ripple effects for multicultural marketers and brands. Kirk McDonald, CEO of Sundial Media Group, sat down with the Digiday Podcast to talk about it.
- In this explainer video, executives from EDO, Future Today, ID5, LiveRamp, Ogury, OpenX, The Weather Company and Yahoo help to break down the identity resolution process.
- The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through. Read this week's Digiday+ Marketing Briefing.
- Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms.
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| | | | | As the backlash to DEI continues, marketers say it may be time for a rebrand. | | |
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howdy! | | | | | The “diversity” of diversity, equity and inclusion is becoming a divisive word, causing ripple effects for multicultural marketers and brands. | | |
| | | | | As marketing budgets face increasing scrutiny, long-tail budgeting is becoming the strategy of choice. | | |
howdy! | | | | | In this explainer video, executives from EDO, Future Today, ID5, LiveRamp, Ogury, OpenX, The Weather Company and Yahoo help to break down the identity resolution process. | | |
| | | | | By implementing a programmatic marketing strategy, a national jewelry retailer boosted in-store traffic and lowered its cost-per-store-vist. | | |
howdy! | | | | | The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through. | | |
| Advertisement |  | | |
| | | | | Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. | | |
howdy! | | | | | Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms. | | |
howdy! | | | | | Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms. | | |
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