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Even with all its potential, marketing technology (martech) presents many challenges for businesses. From the problems with complexity to the inability to find talent, in our latest article we’ll unpack some of these pain points.

Also, Merkury’s Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainable basis of identity.

And finally in our latest key insights article we look at how holiday sales are projected to smash records, customers’ online shopping challenges, and how retailers can serve up exceptional shopping experiences.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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