Dear John,

I’m writing to urge you to show support for your favorite station, KQED. We need your help before tomorrow’s deadline to keep independent and local radio strong in the year ahead.

Our region relies on KQED for trustworthy, fact-driven news coverage. As Northern Californians, we turn to KQED for daily reporting on local politics and events and depend on the station for access to stories often neglected by major media providers. Public media is a crucial resource for our community because it’s available to everyone.

Our station needs to raise a significant amount of money to maintain the high-quality journalism and programming you and your neighbors rely on. Without individual member contributions, we risk losing this essential source of news in our community.

At a time when so many have lost faith in truthful broadcasting and journalism, KQED stands out for its commitment to quality reporting. Local, independent public media is a guiding light in an increasingly polarized media landscape, and we only exist thanks to member support.

Please consider making your first gift today and support your local public media station, KQED. We need all the help we can get, and every dollar makes a difference in keeping reliable, independent journalism accessible in our region.

We have until midnight tomorrow to reach our goal. Please make a special gift before the deadline to help us cross the finish line.

Thanks for your continued commitment to independent public media.