Tammy Frazer is making high-end fragrances, candles and soaps that are 100 percent natural and non-toxic. The year, 2007; the place, Sydney. Life is good for South African-born Tammy Frazer. She has a marketing job at a forward-thinking bank, a mentorship that’s opened her eyes to the world of agribusiness and (almost) a master’s degree in communications. One Sunday a conversation with friends turns to perfume. The group moves on, but Frazer fixates. Unable to sleep that night, she fires up her laptop and slips through the looking glass into the nascent world of natural fragrances. The next morning, she quits her job. Frazer Parfum, the company Frazer founded in 2008, is one of a handful of perfumers turning up their noses at the synthetic ingredients used by the biggest names in the business, choosing instead to make scents from nature. Relying on distillation innovations like CO2 extraction, the company turns roots, resins, flowers, leaves and citrus into all-natural essential oil fragrances. It’s still early days (“Most perfume shops don’t know what a natural fragrance is,” she says), but Frazer has captured the attention of New York Fashion Week, the Smithsonian Museum of African Art and model-turned-writer Sophie Dahl (who touted Frazer’s Rose & Tuberose in British Vogue). |