The world might be in a state of flux, but programmatic marketing isn't slowing down. And at the Digiday Programmatic Marketing Summit LIVE, taking place from Nov. 16 -18, we'll go deep on where marketers are investing and the tools and strategies they're using to do it more effectively. Some of the topics we'll cover:
- The death of the cookie: Hear how one buyer plans on navigating the new future of advertising with the death of the third-party cookie fast approaching.
- The bid duplication war: In this session, hear how one buyer is trying to simplify their supply chain and how they’re working with SSPs and DSPs to mitigate this issue.
- Impressions vs. attention: Impressions are important. But, what if there was a way to track the attention an ad gets?
- Long-term strategies are no more: One media-buyer walks us through the overall impact on long-term campaign strategies as advertisers are trying to keep marketing close to the cuff.
Leaders from Carat, Essence, Havas, Bayer and many more have already reserved their spots. Register now to join them and leave armed with the insights and connections you need to stay ahead.
Three things to know
All sessions are
available on demand following the event. Can't make a day? Access full recordings and slides afterwards.
One-to-one Meetings
connect sponsors and Connect Pass-holders directly with advertising execs through our virtual meeting program.
Actionable insights
from sessions will provide strategies and tactics you can implement right away to grow your business.
"It was a breath of fresh air to see Digiday commit to having thought-provoking leadership sessions even during a pandemic."
- Director, Omnicom
Get a taste of what's in store. View a preview of the State of the Industry from the last Digiday Programmatic Marketing Summit LIVE.
Questions? Reach out here. Interested in sponsorships? Learn more.
