The definitive Digiday guide to what's in and out for advertising in 2023 From esports is dying to retail media hype, here's what's in (and out) for advertising in 2023. Additional coverage: - Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy.
- ICYMI: Digiday compiled a list of who's been naughty and who's been nice in this year's digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates and those that upend orthodoxy.
- ICYMI: If the platforms could create a holiday wish list, what would be on it? Social media strategists sound off.
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| | | | | From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023. | | |
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howdy! | | | | | Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries that have followed the roller coaster of news coverage heading into 2023. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy. | | |
| | | | | Since marketing today is omnichannel, measurement is also becoming omnichannel. | | |
| Advertisement |  | | |
howdy! | | | | | Digiday compiles a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. | | |
| | | | | By focusing on their target consumers, marketers are optimizing the distribution of campaigns across both CTV and linear platforms. | | |
howdy! | | | | | If the platforms could create a holiday wish list, what would be on it? Social media strategists sound off. | | |
| Advertisement |  | | |
| | | | | Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. | | |
howdy! | | | | | Digiday spoke with siblings who both work in the media industry to find out what it’s like to have a career in the same field as your family. | | |
howdy! | | | | | Digiday spoke with four marketers to get their New Years’ goals and what they’ll be focused on next year. | | |
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