Barely a week goes by without another twist in the industry’s attempt to contort itself around the issue of privacy. What was in last year — in some cases even a month ago — is out now. Which makes it no better time to cover what’s in and what‘s out in the privacy crisis that has engulfed the ad industry. This is the ninth piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit our continuously updated landing page here and read more below.

• The race against the loss of the third-party cookie has created a slew of competitors. Here is Digiday's comprehensive guide to who is in and out.
• Facebook estimates that it is under-counting conversions from iOS devices by about 15%. Read more about what Facebook said to advertisers in this Rundown.
• This week's Digiday+ Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence.
• As COVID-19 crawls on, more companies are rethinking the wisdom of mixing booze and the stresses of the workplace.
• A Salt Lake City, Utah-based company is one of a number of employers looking for new ways to engage employees and foster office culture despite the continued work-from-home environment due to the delta variant.
• Top concerns expressed included navigating selling on a multitude of new marketplaces and maintaining brand equity in the face of third-party sellers.