As we enter a new decade, fewer agencies are putting effort into their holiday cards. But in their heyday, the holiday card was a useful Rorschach blot for them to share during the holidays. Read more below. - Our definitive oral history of the agency holiday card features recollections from top creatives at R/GA, GSD&M and Huge.
- TV audiences shrink the week between Christmas and New Years. But the networks drop their prices so much that advertisers look forward to it as one of the best times of the year to score deals.
- Alcohol, tobacco and vaping brands used to be able to get around Facebook's ban on ads for their products using influencers. Starting next year, that loophole will be closed.
Other things to know about - At the Digiday Media Buying Summit, we’ll go deep on how agencies are changing the way they operate as regulations and client requests get stronger. Join us for the chance to connect with execs from Mindshare, MediaCom, Wavemaker, OMD and many more.
- Buyers have long struggled to determine which supply-side platforms are bringing quality inventory through their pipes. As a result, many are now consolidating their SSPs. Sponsored by PubMatic.
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| Agency Culture | | | | During the holiday card heyday, agencies spent months on them looking not only to impress clients but rank on best-of lists and beat out the competition. Hear from the people who made the cards about the history of the agency holiday card. | | |
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howdy! | Video Anywhere | | | | With TV ad prices down by as much as 90% between Christmas and New Year’s, advertisers use the period to buy programs and test audiences that are usually too expensive. | | |
| Sponsored by GeoEdge | | | | Brand safety isn't just an advertiser's issue. Read the guide to learn which steps publishers are taking to protect themselves from damaging adjacencies. | | |
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howdy! | Marketing on Instagram | | | | The latest restrictions on sponsored Instagram posts from influencers are just a sign that paid media and native media rules will soon be one and the same. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
howdy! | The Confessions | | | | As more and more agencies grapple with clients push to project-based work assignments rather than agency-of-record, we hear from one creative director on how that changes the nature of the client-agency relationship. | | |
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| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. | | |
howdy! | Publishing in the Platform Era | | | | Food52, The Strategist and PopSugar are spending more on Instagram ads to drive their commerce and advertising businesses. | | |
howdy! | AR/VR | | | | It’s clear that AR content is still very much in the experimentation phase, but publishers like USA Today and Verizon don’t show any signs of slowing down in their investments. | | |
| | | | | Sara Fischer, media reporter at Axios, joined the Digiday Podcast for the first of two year-end wrap-up episodes looking ahead to 2020. On this week’s episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019 will continue into 2020 and why next year regulation will be in the spotlight. (Next week, […] |
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