The Digital Channels Most Worthy of Your Ad Budget |
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John,
Most brands and agencies struggle to effectively manage audience reach and frequency across different screens and channels.
When it comes to Instagram and TikTok, for example, both are popular among Gen Zers. But this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging, according to our latest analyst report, “Gen Z Social Media Preferences: TikTok and Instagram Are in a Battle Over Stories, DMs, and Video.”
You and your team can get ahead of media planning hurdles now by diving into our digital marketing, advertising, and media trends across all major channels. With our in-depth forecasts and reliable analysis on consumer media consumption, industry KPIs, and more, you can quickly pinpoint which channels are worth your time and will have the most return.
Connect with us to see how our insights can help drive your strategies so you can gain confidence in your media planning efforts. |
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| We’re looking forward to speaking with you,
The Insider Intelligence / eMarketer Team |
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