Hi John,
The B2B landscape is shifting to become more digital, more personal, and more dynamic every day. Nearly 60% of B2B buyers now rely on online research, and 54% use social media to inform their purchasing decisions, according to new research from Winterberry Group.
But transformation isn’t without its complexities. B2B marketers must learn to adapt to new buyer behaviors to meet decision-makers where they are.
Register here for “Understanding the New Buyer Journey: Insights Into B2B Marketing’s Omnichannel Transformation,” presented by Anteriad. During this live Tech-Talk Webinar, you’ll discover how to:
- Enhance your data and analytics to support omnichannel marketing
- Apply B2C tactics to your strategy to tap into today’s decision-making process
- Respond as buyers rebalance spending priorities due to shifts in the market
- Plus! Hear how your B2B peers are thinking about the current landscape
Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, July 25 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Anteriad.
Sincerely,
eMarketer Editors |
