Join us for "The Digital Makeover: How Internet Evolution is Shaping Your Firm's Brand," where industry experts in technology and marketing will explore the internet's ongoing transformation on the accounting profession. From the early days of .com to the emerging landscape of restricted TLDs and Web 3.0, we'll delve into the technological shifts that have reshaped the ways businesses and individuals brand themselves and interact online.

We'll also explore how CPAs are seizing transformative opportunities to redefine their brand identity in the digital age using the .cpa domain, an exclusive space that aligns perfectly with the expertise and trustworthiness CPAs provide. Moreover, we'll offer valuable insights into cultivating your brand as a reliable and forward-thinking advisor to meet the evolving needs of clients. Whether you're a solo practitioner or part of a firm, just starting out or well-established, we'll equip you with the knowledge to navigate the digital landscape and enhance your brand's relevance and impact.

By the end of this webinar, participants will be able to:

• Analyze internet evolution from its origins to the coming era of Web 3.0 and evaluate its implications for their digital presence
• Assess the evolving branding landscape for CPAs and explore strategic opportunities to establish a trustworthy brand
• Apply branding strategies to position oneself as a trusted advisor, capable of meeting client needs in a rapidly changing digital environment