| Happy Wednesday! Today we have PowerChord’s Chief Strategy Officer, Nikki Vegenski looking ahead to 2021 and how the digital marketing world will continue to evolve. “The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. Sound research offers insights into the key concepts for the coming year to create a strategy to drive customer engagement and ultimately sales,” says Nikki. Also Jean-René Boidron, CEO of Kameleoon, discusses how to fight for budget for personalization and experimentation – then make it a success. He writes: Experimentation and personalization give you the ability to provide this optimized experience. Experimentation lets you test new ideas for your digital presence, from text, layout, and CTAs to more complex changes to the customer journey or even entirely new products or services. This allows you to improve the experience for everyone and consequently outpace the competition. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
