Most dev marketing misses the mark—here’s why yours might be too. The numbers are rough, but there’s a smarter way. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Hi |
If you're losing sleep over how to market to developers, you're not alone. In a recent survey of B2B software marketers:
◾ 78% said reaching and engaging developers is their top challenge
◾ 65% struggle to create content that resonates with technical audiences
◾ 60% feel their developer marketing efforts are "hit or miss" at best
Sound familiar? The truth is, developers are a tough nut to crack.
They're skeptical, ad-averse, and quick to tune out anything that feels like marketing fluff.
But here's the kicker: developers are also the key decision makers for so many B2B software purchases. Fail to win their trust, and those big deals start slipping away. |
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It's a catch-22, and it's enough to make any marketer want to pull their hair out. |
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But there is a light at the end of the tunnel... |
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More on that in my following email - but if you'd like to jump the queue... |
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Stay creative, stay iconic!
Sidra |
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About Hack Marketing with HackerNoon |
The love letter to brands (a.k.a. Hack Marketing with HackerNoon) is a weekly newsletter brought to you by HackerNoon's growth team. To read our past newsletters, please visit this page. To learn more about publishing, advertising, and partnership options, please visit our Business page. |
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