The DoJ's antitrust battle with Google underlines Big Tech's preference for secrecy, a growing bugbear for advertisers The legal battle sees the attempt from Apple and Google et al to conceal their inner workings, developments that mirror the experience of their media customers. Additional coverage: - Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time at the Ritz Carlton Tiburón in Naples, Fla.
- When it comes to agencies, both of Meta's older sibling social media platforms may be past their primes.
- As Meta makes celebrity-like chatbots, ChatGPT learned to "hear," "see" and "speak" while Spotify is piloting AI-translated podcasts.
- The publishers who attended the Digiday Publishing Summit were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.
- Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.
- As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with new partnerships, products and ad spending predictions.
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| Top Stories |  | | Ivy Liu |
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| | | | | The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers. | | |
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howdy! | | | | | The Summit offers a chance to share insights and knowledge around the media agency business, which is doing its best to adapt to tectonic change in the media business. | | |
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| | | | | Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies. | | |
howdy! | | | | | When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes. | | |
| | | | | Black Friday Cyber Monday campaigns drive significant revenue for brands, and advertisers are increasingly focusing on high-value offers to win consumer spend. | | |
howdy! | | | | | As Meta makes celebrity-like chatbots, ChatGPT learned to “hear,” “see” and “speak” while Spotify is piloting AI-translated podcasts. | | |
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| | | | | By leveraging marketing mix modeling, the Asahi team is analyzing the performance of key marketing channels against sales and revenue performance. | | |
howdy! | | | | | The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides. | | |
howdy! | | | | | Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue. | | |
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