Elliott Clayton, SVP Media UK at Conversant, looks at the direct-to-consumer trend, how it was enhanced during the pandemic, and what we can learn long-term.
To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis.
This week, we look at stats on Christmas spend, consumers making non-essential purchases, WFH patterns and more.
Those marketers who achieve transparency and efficiency across their media data are plainly at an advantage, as they are able to better make real-time decisions to meet short-term goals.
Tony Whittingstall is Global COO at FirmDecisions, the marketing contract compliance specialist. With so much upheaval amongst budgets and planning, we found out what auditing looks like now.
The Future of Marketing In an industry characterised by change, Econsultancy’s Future of Marketing report is designed to help marketers understand and plan for what the future may hold.
Customer Retention Best Practice Guide What strategies should marketers deploy to transform new customers into repeat customers, and how best to optimise long-term loyalty and advocacy among the highest value customers?
