The DTC playbook for apparel brands

The evolution of direct-to-consumer commerce has given wearable brands an opportunity to deliver exceptional, brand-driven customer experiences. However, heading into 2022 and beyond, it’s essential for brands in the apparel space to have a DTC strategy that caters to ever-changing shopping patterns and preferences.

To succeed in the new in-store and online shopping journey, brands will have to anticipate the items customers want and how they want to purchase them — and offer a frictionless shopping experience that will keep those customers returning. To help drive advertisers’ approaches to the DTC experience, this playbook breaks down the critical steps that marketing and customer relations teams are taking to better reach, engage and convert customers.

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