| "Early signs of a turn in the tide": Google and Facebook continue to dominate digital advertising, but other companies are starting to erode the duopoly's share of the market. The House Intelligence Committee published more than 3,300 Facebook and Instagram ads linked to the Internet Research Agency, the Russian "troll farm" that influenced the 2016 U.S. presidential election. Here's what ad buyers think about the ads. "There are a bunch of people calling themselves experts and doling out shonky advice." A cottage industry of General Data Protection Regulation experts and consultants has emerged as companies scramble to comply with the law. After tests last year and an expansion of those tests this year, Apple News has officially started letting publishers use Google's DoubleClick for Publishers to serve ads into their Apple News articles. Only 37 percent of marketers in a Digiday survey are satisfied with their audience-targeting abilities. Subscribe to Digiday+ to learn about how concerned marketers are about audience targeting as GDPR looms. In case you missed it: Cheddar CEO Jon Steinberg talks about the company's bet on over-the-top bundles on the latest episode of the Digiday Podcast. The Digiday WorkLife Awards showcase the top company cultures in media and marketing -- ultimately helping you attract top talent. Submit now in new categories like Best Employee Engagement Initiative, Most Collaborative Culture and more. |
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| Lucia Moses For years, there seemed to be no end to Google and Facebook's growing dominance in the digital ad market. Now, there’s light at the end of the tunnel. |
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| Kerry Flynn Data released by Facebook and the House Intelligence Committee includes the creative, ad targeting, ad impressions and other info for Russian-linked ads. |
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| Sponsored Content IBM Watson Marketing Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing. |
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| Jessica Davies “There are a bunch of people calling themselves experts and doling out shonky advice.” |
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| Tim Peterson Publishers can use Google's ad server to sell displays ads on Apple News, but not pre-rolls or HTML5-based ads. Ad-targeting options are also limited. |
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| Sponsored Content The Media Trust The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust. |
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| Sponsored Content PubPlus The e-commerce industry has been a major inspiration to publishers over the past few years. Taking a cue from the likes of Amazon and Expedia, The New York Times, Wall Street Journal and others have experienced great success with subscription models. |
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GALA:
MAY 9, 2018 | 6:
30PM |
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Regular deadline:
May 18, 2018 |
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ALL EVENTS |
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