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Indie filmmakers think they're the perfect fit for brands By Kristina Monllos Over a decade ago, Mark and Jay Duplass made waves in the independent filmmaking world with their down-to-earth, low-budget approach. Now the brothers behind HBO's short-lived Togetherness and the upcoming anthology comedy Room 104, as well as films like Blue Jay for Netflix--they're prolific--are moving into the ad space with Donut, a new Los Angeles-based... Read more » |
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You think you feel unsafe on an airplane? By Angela Natividad |
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Promoted Content by Rocket Fuel | |
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And you thought the spork was silly By Angela Natividad |
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It's running out-of-home in key markets and a ton of online video By Christopher Heine |
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Patagonia, Everlane and PACT lead the trend By Christine Birkner Much like current trends in food consumption, shoppers are placing a higher value on where their clothing comes from and how it's made. They will even spend 10 to 15 percent more on ethically produced clothing, according to Marshal Cohen, retail analyst at NPD Group. "The younger generation, in particular, is willing to pay for... Read more » |
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João Coutinho to serve under chief Leslie Sims By Patrick Coffee Y&R has hired Jo?o Coutinho as its first North American executive creative director. He will report to chief creative officer Leslie Sims and work to help manage both the network's creative work and its new business efforts across the continent. "Jo?o's creative spirit is absolutely infectious," said Sims in a statement on the hiring news.... Read more » |
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Alongside Apple's fruit and Nike's swoosh By Robert Klara Lots of things made the news on June 6, 2012: the last transit of Venus for this century, the 68th anniversary of D-Day, the arrival of the Space Shuttle Enterprise at its new home at New York's Intrepid Sea, Air and Space Museum. But the biggest buzz in the digital realm concerned some plastic surgery... Read more » |
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Featured Jobs | TravelHost Take control of your finances and your schedule | American Foundation for Suicide Prevention New York City, New York | College Essay Advisors 10010, New York City | strand remote | Asphalt Green Upper East Side | |
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IAB report also found 80% plan to invest even more By Erik Oster While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing. According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the... Read more » |
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You, too, have the right to an unstuffed liver By Angela Natividad Remember when PETA used to put women in cages to demonstrate how cruel we are to animals? In a much gentler, more humorous take on walking in our food's hooves, PETA Asia gives us "Animals for the Ethical Treatment of People" (AETP). Stay with us. We promise there are no cages, or trapped humans pumping... Read more » |
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Deutsch's new anthem ad turns an optimistic eye westward By Patrick Coffee Like millions of Americans, Volkswagen would like to leave the past 20 months behind and embark on a completely new journey with a clear head and a little help from the always-reliable Paul Simon. The German automaker last month effectively resolved the emissions scandal that dogged its brand since 2015, and its newest campaign from... Read more » |
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