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German business model is ‘gone’ – what’s next?

German election frontrunner Friedrich Merz found pithy words about the German business model this week but failed to present a realistic alternative.

Germany’s business model has often been described threefold: cheap Russian energy, exports to all over the world, including China, and low military spending thanks to the security provided by the USA.

But this model is “gone,” Merz said in an interview with The Economist, joining a large consensus of economists and political observers.

At the same time, he also said that Germany’s export-led approach could “definitely” survive. This is, however, a bold statement.

Trump’s announcement of “reciprocal” tariffs is just the latest sign of a structural shift in Washington's policy, growing increasingly hostile to imports in a bid to secure manufacturing jobs across the country. Well-paid service jobs tend to be concentrated in larger cities, contributing to the rural-urban divide.

The US is Germany’s largest export market, followed by China, which is increasingly competing with Germany’s core industries – cars, machinery, and chemicals – on global markets.

Meanwhile, opening up new export markets takes time, given the EU’s difficulties in striking trade deals that please exporters and farmers alike.

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Economy News Weekly Roundup

The EU pledges to respond “firmly and immediately” to Donald Trump’s announcement of reciprocal tariffs on all US imports. The line from Brussels appears to have hardened since its response to Trump’s steel and aluminium tariffs earlier this week. Read more.

Germany calls for more subsidies, less red tape in EU Clean Industrial Deal. Germany wants the EU to extend its looser state aid rules – introduced during the energy crisis – to support renewables and clean industry, according to a document seen by Euractiv. Read more.

German business outlook remains grim, 60% blame politics. The concern most commonly cited by German businesses in a new survey was “bureaucracy”. Read more.

CDU leader Friedrich Merz plans to quickly restore economic growth once taking over the German government, but a sizeable financing gap in his programme has cast doubt on his ability to deliver. The CDU’s plans to cut taxes could create a budget gap of €110 billion, economists warn. Read more.

'Gold plating’: Brussels cracks down on EU countries adding to new laws. The Commission has vowed to stop countries from adding national rules on top of European laws as part of a bid to cut red tape for businesses. Read more.

The EU budget needs to be increased from 2028 onwards, the European Commission argues in a document published on Wednesday. It urged EU countries to agree on funding options quickly. Read more.

Background Brief: Why Europe is struggling to fill its investment gap. There appears to be very little prospect that Europe will plug its investment gap anytime soon. Read more.

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