Workarounds to Apple’s in-app tracking crackdown are nothing new, but they’re becoming riskier now that Apple is rejecting apps that seemingly flout its long-mooted privacy policy. Some ad tech vendors have immediately fallen in line. Other players, though, are doing the opposite. They’re using a version of fingerprinting that’s harder to track. “The elephant in the room here is server-to-server fingerprinting,” said an ad tech executive who runs a mobile advertising business. “People will say you can’t, but there are ways to not to be found out.” Read more below.

• Where there’s a will there’s a workaround plan, especially if the company is worried about the financial blow from Apple’s crackdown on in-app tracking.
• A shortage of psychiatrists, clinical psychologists and licensed social workers could be cataclysmic for employers, per health experts.
• In what publishers say is an aggressive sales tactic, LiveRamp is telling them brands like Macy's and Morgan Stanley want to spend on their inventory.
• For Digiday+ members, heading into the NewFronts and TV upfronts, media buyers need linear TV to get its audience estimates right this year as digital/streaming stand to gain.
• Commerce content built using information aggregated from other sources may struggle to find a large audience through Google search.
• Live streaming allowed The Home Depot to go from an average of five in-store workshops per month, to approximately 40 live-streaming workshops per month.
• Vice's new affiliate team will build on the success the Refinery29 brand established. The team will sit outside of editorial bit will rely on the journalistic storytelling that gets products sold.
• Dentsu’s DELTA allows the agency’s clients to target specific audiences across all TV networks using a single source of viewership data.
• Pinterest's "Creator Code" mandatory content policy guidelines will keep its content creators in check, ensuring Story Pins adhere to the tone and brand-safe messaging Pinterest wants to market.