Cannes Lions has grown into the advertising industry’s totem event. The weeklong June jaunt to the French riviera is the ultimate boondoggle: a sun soaked cocktail of awards, conference sessions, beach-side meetings and late-night partying. This year there were no yachts, the rosé was put on ice and rubbing shoulders with anyone was strictly prohibited. Schmooze is largely on hold this year. There are unanswered questions around whether it will return in the same way — and if it really was necessary to do business after all. Read more below. - While professionals around the world have learned to replace in-person meetings with Zoom calls, drumming up new business is trickier without the in-person element.
- For Digiday+ members, some ad tech companies are determined they'll find a solution to Apple's recent IDFA updates -- threading more confusion into an already conflicted landscape.
- After August 15, publishers will be asking people for their consent to gather data to show them ads again, as the revamped version of the Internet Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent Framework kicks in.
- In the latest episode of the Digiday Podcast, Hong Kong's South China Morning Post CEO Gary Liu talks about how the paper went from 4 million monthly active users to more than 50 million after the paywall came down.
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| What Comes Next | | | | Schmooze, integral to tentpole industry events, is largely on hold this year. Was it really necessary to do business after all? | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Some ad tech companies are determined they’ll find a solution to Apple’s recent IDFA updates — threading more confusion into an already conflicted landscape. | | |
| Sponsored by Acquia | | | | As a result of the pandemic, brands operating on accelerated timelines are launching digital-first pop-up businesses. But unlike typical pop-ups, these transformations are designed to stick around. | | |
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howdy! | The Programmatic Publisher | | | | Google’s involvement, like all publisher and platform partnerships, is both a selling point and some causing consternation. | | |
| Sponsored by LiveRamp | | | | As subscription brands attempt to retain a surge of new customers, some are finding that tech-driven insights into user behavior is critical to keeping them on board. | | |
howdy! | | | | | Alibaba bought the South China Morning Post in 2015, and brought the Hong Kong newspaper’s paywall down shortly after. For SCMP CEO Gary Liu, who came on in 2017, that allowed the media property to have “far exceeded” the scale they’d set out to meet. The English-language paper went from 4 million monthly active users, when the paywall came down, to more than 50 million, according to Liu. Now, said Liu, “it’s about when do we believe we have the right product for us to ask some audiences around the world to start paying for the South China Morning Post again?” | | |
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| Sponsored by Primis | | | | To retain viewers and maximize revenue, publishers are using discovery algorithms that ensure the right videos are placed next to the right articles. | | |
howdy! | Brands in Culture | | | | In the latest episode of Digiday’s weekly show The New Normal, Coltrane Curtis talks about his company’s unique influencer marketing strategy. | | |
howdy! | Audio Anywhere | | | | BMWs podcast strategy will eschew sponsorships and advertising opportunities moving forward to focus on producing branded shows. | | |
| | | | | These should be banner days for a Black media site that has long covered social injustice for a young audience. But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company. "For me, the systemic racism comes in the fact that I don't ever get the benefit of the doubt," DeBaun said at the Digiday Publishing Summit. |
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