"The industry will have to button up a bit." The revelations that Donald Trump-linked Cambridge Analytica misused Facebook user data to influence U.S. voters in 2016 and Facebook's failure to notify users about the misuse could prompt changes to how digital advertising is sold and bought.
Media companies like Meredith, Pandora and BuzzFeed are merging their direct and programmatic sales teams.
"You have to pay to play." In the latest edition of Confessions, a micro-influencer who has worked with retail brands on social campaigns discusses how Facebook's recent algorithm changes have affected influencer pricing on the platform.
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Banks are facing an identity crisis, with retailers, e-commerce experiences and other shopping platforms among their new competitors. Download this guide from our sister site Tearsheet on eight ways banks can learn from the retail industry to figure out their futures.
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