Are you looking to appeal to a new generation of consumers who are looking for convenience foods that match their healthy lifestyles? Did you know 50+% of European consumers would likely buy a soup if it had added benefits, like fibre? Brands could grow their margins by boosting the nutritional profile of their soups, salad dressings, table sauces and more – a trend called Enhanced Eating. Access Tate & Lyle’s new report which explores the trend alongside solutions that deliver on consumer demands.