Download the white paper to learn more.
| | WHITE PAPER The essential role of e-commerce data and analytics for CPG innovation Amazon sales data offers a tip-of-the-spear indicator of emerging consumer new product adoption. These trends can enable brands to predict areas of growth in consumer spending faster and more accurately than any other market research tool – helping target the innovation process. Brands that take a consumer-centric, analytics-driven, agile approach to innovate will be the winners in this new normal, while those that fail to respond to rapidly evolving consumer preferences will likely be left behind. Download this white paper to learn why eCommerce purchasing data and insights are the new secret weapon for CPG innovation—and why Amazon insights, in particular, offer a competitive advantage—and the benefits R&D teams are experiencing by incorporating eCommerce data analytics into their innovation toolkit. | Download the white paper to learn more | |
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