Good morning marketers, we hope you’re enjoying the holiday.
We are off today, but marketing never sleeps, right? The retail media and marketing landscape has been evolving rapidly. The opportunities for retail marketers have never been greater or more competitive. We’ve been following these trends and news closely and are looking back at some of these recent developments.
In case you missed it, this month we reported that brands can now buy Walmart sponsored search ads via API partners, Group Nine is testing a new e-commerce ad format on Popsugar and Salesforce released a slew of new tools for commerce marketers.
As Amazon’s advertising business grows, we are tracking where budgets are coming from, where they’re going on the platform and how companies are resourcing these teams. If you haven’t yet, please take a few moments to complete this year’s Amazon Advertising Survey.
At SMX West in San Jose next month, we will dive deep with two days of tactics and big ideas from some of the top e-commerce marketers around. We’ll also be unveiling our latest must-have Periodic Table on Digital Commerce Marketing at the conference.
If you’re more on the marketing technology side of things, you may instead want to attend our MarTech Conference, taking place in mid-April. There’s still time to register and get the best rates, and even an opportunity to develop a visualization of your company’s martech stack and submit it for competition in the ever-popular Stackies awards. We hope you’ll join us at whichever of our events suits your role — or the role you’re aiming for.
Check your inbox tomorrow as we return to our regular content.
Pamela Parker,
Senior Editor, Projects Manager, Content Studio
