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| Another round of the famous campaign from BETC Paris By Kristina Monllos Evian's famous babies campaign is back once again and this time everything is oversized. For the brand's seventh iteration of the "Live Young" campaign from its creative shop, BETC in Paris, it wanted to go from showing babies to having its consumers experience what it might be like to see the world as a baby.... Read more » |
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| Brand spent big on media placement for a variety of new ads last week By Erik Oster |
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| Promoted Content by Rocket Fuel | | From linear to true one-to-one |
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| Get to know your feet better By Angela Natividad |
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| Plus, one cautionary tale By Lauren Johnson |
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| A conversation with Richard Van Der Laken By Katie Richards When Richard Van Der Laken first had the idea to start the What Design Can Do conference seven years ago, he wanted to find a way for designers to come together and change the perception around design. He felt that designers were looked at as people who created pretty, exclusive things for the few who... Read more » |
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| The comedian remains under contract to the network through 2019 By Jason Lynch Jon Stewart's eagerly anticipated post-Daily Show television project--an animated series that was supposed to debut in time for last fall's presidential election--isn't going to see the light of day after all. The premium cable network announced late Tuesday that it and Stewart are scrapping the deal, according to The New York Times. "HBO and Jon... Read more » |
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| The majority of consumers don't want brands to take a position By Erik Oster A new survey by the 4A's and research partner SSRS found that while brands are more interested in values-based marketing, consumers mostly don't like it when brands take on political and social issues. "Consumers are not looking to brands to take a position on political or social issues. In fact, there's typically more risk than... Read more » |
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| Featured Jobs | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | |
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| Gets into larger measurement questions as well By Lauren Johnson Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week. In February, Facebook said it... Read more » |
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| Circus-inspired packaging, and don't sweat the calorie count By Robert Klara As the resident health and nutrition expert for NBC's Today show, the New York City Ballet's official nutritionist and the author of 12 best-selling books on healthy eating, Joy Bauer could have pretty much any taste-testing team she wants. And, in fact, she does: It's her husband, her three kids and their neighborhood friends with... Read more » |
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| Can busy people still feel beautiful? By Angela Natividad The other day over a coffee break, some guy at the office with a massive bouffant admitted he gets up an hour early to do his hair. He also arrives at work way earlier than I do. I hate him. Hoping to break the mold of unreasonably lustrous hair advertising, international haircare brand Syoss gives... Read more » |
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