Agencies’ fee-based compensation structure with clients hasn’t changed in decades and is part of the problem when it comes to agencies’ financial issues like thinner profit margins, extended payment windows and project work.
| From an inside look at what the typical agency model is to the changes affecting digital ad targeting as it stands, see what we're covering in Tuesday's top stories. Read more below. Agency fee structures are complex. We take a deep dive into what the typical agency model looks like, how the market evolved that way, and what needs to change. Data privacy expectations plus the changes made by the major browsers are driving changes to digital ad targeting. Here's a look at the state of play based on Digiday Research. On this week's episode of The Digiday Podcast, Brian Morrissey welcomes The Atlantic's Taylor Lorenz back into the studio for a deep dive on TikTok including what sets it apart from other platforms, and why it still has some growing up to do. Listen here. Other things to know about No matter what publishers are pivoting to, one channel has remained constant: email. At Digiday Hot Topic: Email for Publishers, we’ll go deep on everything publishers need to know in order to wring the most value out of this important channel. As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it’s crucial that businesses offer a seamless streaming experience. Sponsored by Penthera | | |
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howdy! | Sponsored by Criteo | | WTF is hyper-personalization? | | “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? | | |
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| Marketing on Platforms | | The Atlantic’s Taylor Lorenz: People like TikTok because it’s free of toxicity | | On this week's episode of The Digiday Podcast, Brian Morrissey welcomes internet reporter, Taylor Lorenz, back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do. |
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