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| The beauty retailer race for Gen Z’s hearts and wallets is heating up.
As more members of the cohort age into their spending power — which will reach $3 trillion by 2030, according to NIQ — the number of retailers vying for their beauty spend, too, is climbing.
On one hand, big-box retailers like Target and Walmart are betting bigger on the category, bringing buzzy brands to their assortments and, in the case of the former, implementing Ulta Beauty shops-in-shop in more than 500 doors. Digital retailers like Amazon and TikTok Shop, too, are growing at record speed, particularly among young consumers thanks to their respective strengths of convenience and discovery. In today's WWD, beauty reporter Noor Lobad explores what it takes to win over this group.
Elsewhere, there's a lot of fragrance news, with Brunello Cucinelli, Khloe Kardashian and Comme des Garçons all making moves in the category. — Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc |
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| | | Beauty Features The global launch — starting in the U.S. and U.K. — kicks off with Harrods on Nov. 25. |
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| | | Beauty Features The singer, songwriter and actress will appear in a first campaign for the brand by year-end. |
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| | | Fragrance Six new scents are being added to the inaugural fragrances introduced last year as part of the deal with licensee Euroitalia. |
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| | | Fragrance Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street Market, talked about the … |
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