Welcome to this week’s industry analysis with the FinTech Chemist. Generally, when I travel, I try to immerse myself in the culture of the new country I’m experiencing. Whether it’s talking to locals, trying new food, or merely exploring off the beaten path, but who knew you could experience culture all within an app! I recently traveled to Singapore, and the best piece of advice I received was, “Download Grab!” From ride-sharing to food delivery, and even medical advice, I spent a fair amount of the trip accessing this super-app. Not common in the West, but exploding in the East. What does the rise of the super-app mean for the industry?
The super-app trend is somewhat unsurprisingly being driven by consumer preferences. After several years of unbundling services, consumers are actually starting to revert to rebundling.
