Welcome to this week’s industry analysis with the FinTech Chemist. Last week, MEDICI descended upon NRF 2020 with cameras in hand. The National Retail Federation Conference is one of retail’s largest conferences, hosted in New York City. MEDICI was on a mission to learn about the latest trends in the industry, and where FinTech and technology ultimately fit in. Be sure to check out all the coverage right here on MEDICI Studio!
Omnichannel approaches to marketing were a hot topic this year. Granted, it’s important to differentiate an omnichannel experience from a multi-channel experience, and it all comes down to the depth of integration.
