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The first rule of Black Friday marketing is: You do not talk about Black Friday

What does extensive analysis of Black Friday email campaigns reveal about the performance of subject lines that include the words “Black Friday” and subject lines that make no mention of Black Friday at all?
 
New report: Digital Transformation and the Role of Data (paywall)
 
This report helps marketers understand:
  • The case for digital transformation
  • The role of data
  • The DaaS model
  • Data strategy frameworks
 
Data silos: if they’re so bad, why do they still exist?

Patricio Robles explains five of the biggest reasons data silos continue to plague businesses.
 
Four key components of Made.com’s brand strategy

In what was a particularly turbulent year for the retail industry – with even top ecommerce brands like Asos suffering from poor sales – Made.com is evidently doing something right. But what?
 
A day in the life of… Natalie Theo, Style Director at Dressipi

Natalie Theo is Style Director at Dressipi, the world’s only “fashion prediction platform”, working with brands like John Lewis, River Island and Arcadia to help predict what customers will buy and not return.
More from the blog
Featured Reports
Search Engine Optimisation (SEO) Best Practice Guide
The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency.
 
The Top 100 Digital Agencies 2019 Report
Access your definitive listing of the most significant digital agency players within the UK as well as the industry’s rising stars. Plus, enjoy in-depth analysis and commentary on the state of the industry, including best practice interviews and insights with marketing and industry leaders.
View all research
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Google’s mobile-first indexing: what you need to know in 2019

Google started rolling out mobile-first indexing in March 2018 but the search engine isn’t finished yet. This article tells you everything you need to know about mobile-first indexing and what to do if your site hasn’t been changed over.
Read now
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