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| Adfreak | October 23, 2017 | | Today's highs and lows of creativity |
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The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads Aside from a few crumbs By Tim Nudd Got McDonald's? For years, TBWA Paris has been on a mission to advertise McDonald's in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don't need any, was the point, the menu items being so instantly recognizable.) The following year, the agency...
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The Flashy First Ad for the Xbox One X Wants You to Feel the 4K Console’s ‘True Power’ Immerse yourself in cinematic gaming By T.L. Stanley Xbox One X, the Microsoft product touted as "the most powerful console ever made," continues to roll out advertising that's so cinematic it might even lure adrenaline-junkie non-gamers into the fold. A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds...
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