Whether it’s today’s business climate, dispersed workforces or a cultural shift, it seems like hard skills are winning out over soft skills. And in marketing, that’s a problem.
In a thought-provoking piece on the importance of soft skills in marketing, Mark Ogne discusses three dysfunctions he says are hurting marketing teams today and demonstrates how soft skills can change the narrative.
Also, we’re going to be putting a wrap on the 2025 State of Your Stack Survey soon. If you haven’t yet shared your responses, please take a few minutes to do so. Since we starting unveiling the agenda for the Spring MarTech Conference, you now know Scott Brinker and I will be discussing the findings of the survey in the opening keynote on March 25, 2025.
Mike Pastore
Editorial Director
