Collagen is the fourth macronutrient. That's my contention, and to this day it's the one supplement I take every single day without fail. It's "protein," but different. It doesn't directly contribute to muscle gain like whey protein or steak do. Instead, it helps us build up the connective tissue in our joints, bones, and in our skin. Unfortunetly, the vast majority of people living in the world today do not get enough collagen from their diets. That's why I call collagen the fourth macronutrient. Or even the missing macronutrient, because it's largely been removed from the modern diet in favor of a focus on only muscle meat—which is an enormous tragedy since collagen contains glycine, an amino acid that balances out the amino acids found in muscle meat. Meat is good for us but it's even better when we take collagen and get enough glycine. The importance of collagen is one of the reasons why I'm running a buy one, get one free promo on every one of our collagens. I got into this business not just to create a profitable enterprise but also to change the way the world eats. And collagen might just be one of the most important things you can add to your diet. | 
