Digital transformation has changed the role of customer service from single-channel cost center into a dynamic platform for delivering customer experience. Brands need to shift how they approach care and identify its true strategic value as ground zero for delivering superior customer experience. New research from customer strategy expert ThinkJar uncovers how brands are remaking their service organizations and why they’re turning it into a driver of strategic value for marketing, product development and more.

Register now to join ThinkJar’s Esteban Kolsky and Sprinklr’s Marshall Kirkpatrick for an in-depth look at the evolving role of customer service, including findings from ThinkJar’s study.