Know how to comply with the agency's updated guidelines about using endorsements and testimonials appropriately in your digital marketing.

The passive approach—building your content, your brand and your consistency over time—is the foundation. The active approach combines those passive efforts with authentic conversations. Apply the "45/20 rule," and watch your business grow.

Watch how one matchup from NAR Spire's mentorship program achieved goals on both sides of the relationship.

In 2024, social commerce and AI-driven chatbots will play an increasingly important role in marketing strategies, according to this infographic from Emplifi. Marketers should also employ both short- and long-form video, invest in social intelligence, use social media to provide superior customer service and adopt generative AI to improve productivity.

The Federal Reserve's decision to pause interest rate hikes for the third consecutive time is good news for home buyers, as it could lead to further reductions in mortgage rates. Since the previous pauses, mortgage rates have already decreased, and with no Federal Reserve meeting scheduled until the end of January, there's potential for rates to continue falling.

After a recent drop in mortgage rates, there has been a significant increase in homeowners seeking to refinance their loans. The average interest rate for 30-year fixed-rate mortgages decreased to 7.07%, leading to a 19% rise in refinance applications last week and a 27% increase compared to the same period last year.

Interior design trends for 2024 are expected to emphasize personalization more than ever, with unique color pairings and a shift away from technology-dominated spaces. Designers expect an emphasis on tactile experiences and a move towards grounding, human-centric environments.

The American Real Estate and Shawn Sold It teams of Beaumont, Texas, recently held a Day of Giving Toy Drive to support the local community this holiday season. "It's not just about collecting toys," said Jaime Hensley, American Real Estate broker/owner. "It's about collecting smiles, spreading joy and creating magical moments."

While the number of NAR members was expected to fall from its all-time high in 2022, the drop hasn't been as severe as expected so far. Steeper declines are possible next year, but the association is prepared. Watch NAR Treasurer Greg Hrabcak's fourth-quarter update.

Florida's Live Local Act, enacted less than six months ago, has spurred dozens of developers to move ahead with projects that include workforce housing. The act provides tax breaks and enables developers to bypass local zoning rules in order to build housing for middle-income renters.

The Dow Jones Industrial Average breached 37000 for the first time and closed at an all-time high of 37090 while the S&P 500 and Nasdaq Composite each gained 1.4% and the 10-year U.S. Treasury yield fell to its lowest since August after the U.S. Federal Reserve held interest rates steady on Wednesday. The rally reflects the growing confidence that the U.S. economy will achieve a soft landing.