Before the pandemic, beauty was a booming category in FMCG. Though growth has now flattened, beauty brands are preparing for a new omnichannel world when the world gets back to normal.
Before getting into the ins and outs of technology, let’s ask a fundamental question: what is customer relationship management (CRM), and why do you need it?
With the UK currently in its third national lockdown, this edition of Digital Transformation Monthly largely focuses on how businesses are continuing to adapt to the challenges brought about by the Covid-19 pandemic, and how they are seeking to stay ahead with their digital innovations.
Social commerce and marketplaces are playing an ever-increasing role in overall customer journeys. To help executives capitalise on these market opportunities, this whitepaper has real-world case studies and data to inform the business case for investment, plus a five-step plan to direct strategies.
Social CX and Customer Service Best Practice Guide Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
The 2021 Digital Trends Report The Digital Trends Report from Adobe and Econsultancy, now in its 11th year, is based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists.
Exactly how straightforward is it to implement new tools to improve the relevance of your online offering? And how should marketers and ecommerce professionals prioritise these tools?
On 23-25 March, The Bottom Line will provide actionable insight and fresh thinking that will empower you to make better decisions. Save 20% by getting your Virtual Festival Pass before Friday 12 February.
