Finding ways to make products last rather than dispose of them

Dunk, which started as a passion project in 2015 for its now founder and CEO Eliot Robinson, has grown to over 2.2 million followers thanks to his knowledge of culture and crafty social media strategies.

What one disparaging senior exec notes as Aimee Lapic’s weakness, in fact, turned out to be her superpower. As the role of CMOs began to demand a mix of creative and analytical skills, over time it became clear she had the bonafides to ascend to the C-suite – namely, as CMO of Pandora.

Pieces of advice gleaned from leading CMOs

Mastercard, H&M, Lyft and Bud Light are doing it right

Brands brought on the rainbows this year—but was it meaningful?