Magnesium is popular with consumers, but sometimes hard to work with. Formulators and brand owners who want to deliver winning magnesium products must combine science-backed ingredients with user-friendly, sensory-appealing delivery formats to stand out in the marketplace and earn consumers’ loyalty.
MagShape’s exciting new delivery technology offers the key to creating magnesium supplements that achieve these goals.
Download this snapshot to see insightful proprietary market research about why consumers want to choose magnesium supplements and how Lubrizol developed their MagShape technology to deliver a bioavailable source of magnesium that is highly concentrated and shows better flowability, compressibility and tabletability when tested head-to-head against unencapsulated magnesium oxide powder. | 
