RACING TOWARDS REGULATION: BRANDING IN CANADA'S NEW CANNABIS MARKET

The smoke is starting to clear, as pictures of Canada's provincial cannabis markets start to emerge. Each province will establish their own rules, regulations and retail environments for recreational marijuana. Marketing, or perhaps a government-mandated lack thereof, will be a unique challenge for cannabis brands as they seek to capture consumer attention.

Alison Gordon, CEO of licensed producer 48 North, will discuss the marketing and branding challenges her company faces in the run-up to legalization, and how her team plans to stay nimble as the country braces for this pivotal moment.
 

Alison Gordon
CEO
48 North
 

Named one of Canada’s Top 10 Marketers by Marketing magazine, Alison Gordon is celebrated for her unique ability to shift public opinion and consumer behaviour in the right direction.

Over the last four years working in the cannabis industry, Gordon has amassed an immense amount of knowledge, insight and relationships that are critical to success in this new and quick-changing industry.
 

Also on the agenda

Why AI? The impact of artificial intelligence

Mitch Joel in conversation with Steve Irvine of Integrate.ai

Mitch Joel
President
Mirum Agency

Steve Irvine
CEO & Founder
Integrate.ai

FEBRUARY 22, 2018
ARCADIAN COURT, TORONTO

The Marketing Evolution: C-Suite Summit will explore the ideas and challenges most relevant to senior marketing executives in 2018: from the evolving role of the CMO to building brands for the future.
The Globe and Mail Media Group
 

Register today to take advantage of the early bird rate. For registration inquiries, please contact Lia Minquini at 416.408.2300 x292 or lminquini@brunico.com. For group rates, please contact Joel Pinto at 416.408.2300 x650 or jpinto@brunico.com. For sponsorship opportunities, please contact Lisa Faktor at 416.408.2300 x477 or lfaktor@brunico.com.
 
 
 

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